To those who love photography

There are new discoveries in everyday life. Moments of happiness captured in
the photograph could make an impressive record to be remembered in the future.
A photograph capturing such a moment is probably taken today, somewhere in
the world. We produce cameras and deliver them to our customers day-to-day,
relishing the happiness of being involved in this process.

Good photographs, depicting whatever eras and places or taken by whatever
equipments, continue to convey the same sensation and energy over time.
In the field of digital cameras where technology evolves so fast, manufacturers
tend to focus more on the competition of new products embedding new
technologies, leaving behind the time to thoroughly think about what is essential
for photography. While at Ricoh, we are more committed to pursue the authentic
value for the customer, questing answers for "what is a good photograph" and
"what is a good equipment". Some say that Ricoh's cameras look too plain and
simple, but this fact exemplifies our design philosophy. You will soon learn that
the more you use our cameras, the more indispensable they become.

Our reward is to encounter wonderful and inspiring photographs. Contributing to
the creation of many sensations by producing cameras is the biggest motivation
and pride for us.
"Candid Photo" is a style of photography to capture the moment that inspires
you in daily life, and a style that expresses the photographer's perceptions and
sensations. By carrying a small camera, anyone can casually enjoy candid photo
and become a creator. Ricoh cherishes this photographic culture and is
determined to continue promoting how to enjoy it using our tools.

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